运营控制与国际合资企业（IJV）：系统回顾与未来研究议程

IF 0.7

Journal of Marketing Channels Pub Date : 2023-12-09 DOI:10.1080/26943980.2023.2285521

Anurag Chaturvedi, Meeta Dasgupta

引用次数: 0

摘要

目前的研究旨在提出一套研究领域，以认识运营控制对国际合资企业（IJV）维持和发展的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Operational control and international joint venture (IJV): A systematic review and future research agenda

The intent of the current research is to put forward a set of research areas for recognizing the implications of operational control in an international joint venture’s’ (IJV) sustenance and growth...

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.