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大型制造产业价值链品牌协同需求评价的多群体决策方法

IF 2.7 4区 管理学 Q2 MANAGEMENT
Journal of the Operational Research Society Pub Date : 2023-11-15 DOI:10.1080/01605682.2023.2274445
Congdong Li, Xingyu Chen, Yinyu Yu
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引用次数: 0

摘要

品牌协同需求(BCR)评价是核心制造企业主导大规模制造业价值链协同品牌建设的关键前提。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Multi-group decision-making approach for evaluating brand collaboration requirements of large-scale manufacturing industrial value chain
Brand collaboration requirement (BCR) evaluation is a key premise for core manufacturing enterprises to lead the collaborative brand construction of a large-scale manufacturing industry value chain...
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来源期刊
Journal of the Operational Research Society
Journal of the Operational Research Society 管理科学-运筹学与管理科学
CiteScore
6.80
自引率
13.90%
发文量
144
审稿时长
7.3 months
期刊介绍： JORS is an official journal of the Operational Research Society and publishes original research papers which cover the theory, practice, history or methodology of OR.
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