About the Authors

Anthony G. Greenwald is Professor of Psychology at University of Washington (emeritus since 2020) and taught previously at Ohio State University (1965–1986). He received a BA from Yale (1959) and a PhD from Harvard (1963). His major research areas have been implicit and unconscious cognition. In 1995, Greenwald invented the Implicit Association Test (IAT), which rapidly became a standard for assessing individual differences in implicit social cognition. He has received the Distinguished Scientist Award from the Society of Experimental Social Psychology (2006), the William James Lifetime Achievement Award from the Association for Psychological Science (2013), the Distinguished Scientific Contributions Award from the American Psychological Association (jointly with Mahzarin Banaji, 2017), and he is an elected Fellow (2007) of the American Academy of Arts and Sciences.