了解加拿大dmo采用数据驱动的决策实践

IF 6.3 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Michelle Novotny, Rachel Dodds, Philip R. Walsh
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引用次数: 0

摘要

随着近年来信息通信技术的快速发展,越来越多的人期望目的地管理组织(dmo)采用数据驱动的决策实践来履行其作为目的地管理者的角色。虽然数据驱动的决策为建设更具可持续性和竞争力的目的地提供了更明智的方法,但人们对其在实践中的应用仍然知之甚少。因此,本研究采用混合方法,努力确定在Athamena和Houhamdi(2018)数据驱动决策过程模型的每个阶段,dmo面临的现有实践和障碍。研究结果表明,加拿大的dmo在参与数据驱动的决策实践方面进展缓慢。具体而言,仍然需要解决缺乏与可持续性指标有关的数据、数据来源的质量以及可持续发展组织面临的资源限制等问题。讨论了理论和实践意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Understanding the adoption of data-driven decision-making practices among Canadian DMOs

Understanding the adoption of data-driven decision-making practices among Canadian DMOs

With the rapid developments in ICTs in recent years, destination management organizations (DMOs) have been increasingly expected to adopt data-driven decision-making practices towards fulfilling their role as destination managers. While data-driven decision-making offers a smarter approach to building more sustainable and competitive destinations, there remains a limited understanding surrounding its adoption in practice. Therefore, this study applied a mixed methods approach in efforts to identify the existing practices and barriers facing DMOs at each phase of Athamena and Houhamdi’s (2018) model of the data-driven decision-making process. The findings suggest that Canadian DMOs have been slow to engage in data-driven decision-making practices. Specifically, there remains a need to address the lack of data related to sustainability indicators, the quality of data sources, and the resource limitations faced by DMOs. Theoretical and practical implications are discussed.

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来源期刊
Information Technology & Tourism
Information Technology & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
18.10
自引率
5.40%
发文量
22
期刊介绍: Information Technology & Tourism stands as the pioneer interdisciplinary journal dedicated to exploring the essence and impact of digital technology in tourism, travel, and hospitality. It delves into challenges emerging at the crossroads of IT and the domains of tourism, travel, and hospitality, embracing perspectives from both technical and social sciences. The journal covers a broad spectrum of topics, including but not limited to the development, adoption, use, management, and governance of digital technology. It supports both theory-focused research and studies with direct relevance to the industry.
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