{"title":"模式能做什么和不能做什么:冈瑟·克雷斯符号制作理论中的功能支持","authors":"Jeff Bezemer","doi":"10.1515/text-2022-0055","DOIUrl":null,"url":null,"abstract":"This paper presents a conceptual analysis and critical review of the notion of ‘affordance’ and its uptake, transformation and application in the work of Gunther Kress. It traces its origins and explores how Kress, co-founder of social semiotics, (re)conceptualised affordance and incorporated it in his social semiotic theory of sign making, defining affordance in terms of the “potentials and limitations of specific modes”. The paper discusses how his take on the term was received, and develops a radical critique questioning the analytical merits of affordance. It concludes with a call for a return to Kress’s original question of exactly what it is about a form (signifier) that makes it suitable, in the eyes of the sign maker, for what they want to express (signified), and to consider materiality and social convention alongside the sign maker’s lifeworld, audience, situation, and conditions of sign making.","PeriodicalId":46455,"journal":{"name":"Text & Talk","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"What modes can and cannot do: Affordance in Gunther Kress’s theory of sign making\",\"authors\":\"Jeff Bezemer\",\"doi\":\"10.1515/text-2022-0055\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper presents a conceptual analysis and critical review of the notion of ‘affordance’ and its uptake, transformation and application in the work of Gunther Kress. It traces its origins and explores how Kress, co-founder of social semiotics, (re)conceptualised affordance and incorporated it in his social semiotic theory of sign making, defining affordance in terms of the “potentials and limitations of specific modes”. The paper discusses how his take on the term was received, and develops a radical critique questioning the analytical merits of affordance. It concludes with a call for a return to Kress’s original question of exactly what it is about a form (signifier) that makes it suitable, in the eyes of the sign maker, for what they want to express (signified), and to consider materiality and social convention alongside the sign maker’s lifeworld, audience, situation, and conditions of sign making.\",\"PeriodicalId\":46455,\"journal\":{\"name\":\"Text & Talk\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2023-11-15\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Text & Talk\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1515/text-2022-0055\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Text & Talk","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1515/text-2022-0055","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
What modes can and cannot do: Affordance in Gunther Kress’s theory of sign making
This paper presents a conceptual analysis and critical review of the notion of ‘affordance’ and its uptake, transformation and application in the work of Gunther Kress. It traces its origins and explores how Kress, co-founder of social semiotics, (re)conceptualised affordance and incorporated it in his social semiotic theory of sign making, defining affordance in terms of the “potentials and limitations of specific modes”. The paper discusses how his take on the term was received, and develops a radical critique questioning the analytical merits of affordance. It concludes with a call for a return to Kress’s original question of exactly what it is about a form (signifier) that makes it suitable, in the eyes of the sign maker, for what they want to express (signified), and to consider materiality and social convention alongside the sign maker’s lifeworld, audience, situation, and conditions of sign making.
期刊介绍:
Text & Talk (founded as TEXT in 1981) is an internationally recognized forum for interdisciplinary research in language, discourse, and communication studies, focusing, among other things, on the situational and historical nature of text/talk production; the cognitive and sociocultural processes of language practice/action; and participant-based structures of meaning negotiation and multimodal alignment. Text & Talk encourages critical debates on these and other relevant issues, spanning not only the theoretical and methodological dimensions of discourse but also their practical and socially relevant outcomes.