将社会挑战视为机遇:瑞士一家基金会价值创造职能的案例研究

IF 3.1 Q1 COMMUNICATION
Nadine Strauß, Markos Mpadanes
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引用次数: 0

摘要

在当今的风险社会中,基金会对于维持民主至关重要。然而,对基金会创造价值功能的证明却很少进行评估。因此,本研究运用意义建构理论和传播价值框架来探讨基金会在多大程度上实现了将社会挑战视为机遇的整体使命。设计/方法/方法本研究采用瑞士基金会的案例研究方法。通过对主要利益相关者的20次半结构化访谈,我们了解了基金会的价值创造功能,展示了战略传播活动如何在各个行动领域为基金会的整体使命做出贡献。利益相关者总体上确定了基金会的价值创造功能。从访谈中获得的反馈可以按照传播价值框架进行构建,并稍加调整,表明基金会通过战略传播带来了价值,包括有形资产(如知名度)、无形资产(如独特声誉)、回旋余地(如知名网络)和发展机会(如新业态)。然而,在每个层面上,也确定了限制价值的因素(例如,有限的宣传)。原创性/价值本研究首次运用意义制造理论,通过访谈直接利益相关者来评估基金会在实现其整体使命方面的价值创造功能。这也是该领域为数不多的分析基金会战略传播的研究之一。因此,本研究为基础沟通、价值创造和战略沟通管理增加了方法论、理论和实践知识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tackling societal challenges as opportunities: a case study of a Swiss foundation's value-creating function

Purpose

In today's risk society, foundations are essential for sustaining democracies. However, the proof of a value-creating function of foundations is rarely assessed. Therefore, this study uses sensemaking theory and the communication value framework to explore to what extent a foundation achieved its overall mission in tackling societal challenges as opportunities.

Design/methodology/approach

This study employs a case study approach of a Swiss foundation. Through 20 semi-structured interviews with key stakeholders, insights about the value-creating function of the foundation were gained, showing how strategic communication activities contributed to the foundation's overall mission in various spheres of action.

Findings

The stakeholders overall identified a value-creating function of the foundation. The feedback obtained from the interviews could be structured along the lines of the communication value framework, with minor adjustments, showing that the foundation brought about value through its strategic communication regarding tangible assets (e.g. publicity), intangible assets (e.g. unique reputation), room for maneuver (e.g. renowned network) and opportunities for development (e.g. new formats). However, on each level, value-limiting factors have also been identified (e.g. limited publicity).

Originality/value

This study is the first to employ sensemaking theory to assess a foundation's value-creating function in achieving its overall mission by interviewing direct stakeholders. It is also one of the few studies in the field that analyzes strategic communication of foundations. Thus, this study adds methodological, theoretical and practical knowledge to foundation communication, value-creation and strategic communication management.

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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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