{"title":"赶时髦?上座率对最近NBA胜利的反应","authors":"Ercio Munoz, Jiadi Chen, Milan Thomas","doi":"10.1515/jqas-2020-0092","DOIUrl":null,"url":null,"abstract":"This article studies whether a recent victory impacts attendance at sports events. We apply a regression discontinuity design to estimate the local average treatment effect of a win on the attendance of subsequent games in professional basketball. Using National Basketball Association data from seasons 1980–81 to 2017–18, we find that home team fan bases react to recent outcomes, with an increase in attendance of approximately 425 attendants (a 3% boost) following a close win relative to a close loss. The increment is approximately one-eighth of a recent estimate of the superstar effect. We do not find an attendance effect when the visiting team has a recent victory, which provides evidence against the existence of externalities. The positive fan base response to narrow home wins relative to narrow losses suggests that recent luck is rewarded in sporting attendance. We discuss possible mechanisms and document a gradual decline in the attendance response that coincides with the rise of alternative means for viewing games and secondary markets for tickets.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":null,"pages":null},"PeriodicalIF":16.4000,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Jumping on the bandwagon? Attendance response to recent victories in the NBA\",\"authors\":\"Ercio Munoz, Jiadi Chen, Milan Thomas\",\"doi\":\"10.1515/jqas-2020-0092\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article studies whether a recent victory impacts attendance at sports events. We apply a regression discontinuity design to estimate the local average treatment effect of a win on the attendance of subsequent games in professional basketball. Using National Basketball Association data from seasons 1980–81 to 2017–18, we find that home team fan bases react to recent outcomes, with an increase in attendance of approximately 425 attendants (a 3% boost) following a close win relative to a close loss. The increment is approximately one-eighth of a recent estimate of the superstar effect. We do not find an attendance effect when the visiting team has a recent victory, which provides evidence against the existence of externalities. The positive fan base response to narrow home wins relative to narrow losses suggests that recent luck is rewarded in sporting attendance. We discuss possible mechanisms and document a gradual decline in the attendance response that coincides with the rise of alternative means for viewing games and secondary markets for tickets.\",\"PeriodicalId\":1,\"journal\":{\"name\":\"Accounts of Chemical Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":16.4000,\"publicationDate\":\"2022-10-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Accounts of Chemical Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/jqas-2020-0092\",\"RegionNum\":1,\"RegionCategory\":\"化学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"CHEMISTRY, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/jqas-2020-0092","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
Jumping on the bandwagon? Attendance response to recent victories in the NBA
This article studies whether a recent victory impacts attendance at sports events. We apply a regression discontinuity design to estimate the local average treatment effect of a win on the attendance of subsequent games in professional basketball. Using National Basketball Association data from seasons 1980–81 to 2017–18, we find that home team fan bases react to recent outcomes, with an increase in attendance of approximately 425 attendants (a 3% boost) following a close win relative to a close loss. The increment is approximately one-eighth of a recent estimate of the superstar effect. We do not find an attendance effect when the visiting team has a recent victory, which provides evidence against the existence of externalities. The positive fan base response to narrow home wins relative to narrow losses suggests that recent luck is rewarded in sporting attendance. We discuss possible mechanisms and document a gradual decline in the attendance response that coincides with the rise of alternative means for viewing games and secondary markets for tickets.
期刊介绍:
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.