Toward the total semiotic fact

This paper explores the quest for an account of the total linguistic or semiotic fact. Speech act theory, sociolinguistics, linguistic anthropology, and social semiotics have all attempted, in various ways and at various times, to find a way to describe as much as possible what is going on around any speech event. While this search for the total linguistic fact will always be a chimerical goal, this paper draws on the inspirational work of Jan Blommaert to suggest a framework for moving in this direction. The acronym SEMIOSIS points to the complexity of what is at play, comprising social relations, emotional and affective domains, multilingual practices, iterative activity, objects and assemblages, spatial repertoires, interactivity, and sensory relations. Looking at data from a small Bangladeshi-run store in Tokyo, the paper shows how bringing in this wider set of concerns allows a more comprehensive account of semiotic moments.