原产国和竞争市场动态:1870-1920年，意大利饼干和德国餐具

IF 1.3 2区历史学 Q4 BUSINESS

Business History Pub Date : 2023-11-24 DOI:10.1080/00076791.2023.2276776

Daniela Pirani, Christina Lubinski

引用次数: 0

摘要

长期以来，商业历史学家一直在描述原产国(COO)的营销价值，经常强调来自特定地区的商品的优势。我们认为，要充分理解C…

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Country-of-origin and competitive market dynamics: Italian biscuits and German cutlery, 1870–1920

Business historians have for long described the marketing value of country-of-origin (COO), often foregrounding the advantages of goods from a particular region. We argue that to fully understand C...

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来源期刊

Business History Multiple-

CiteScore

2.30

自引率

18.20%

发文量

期刊介绍： Business History is an international journal concerned with the long-run evolution and contemporary operation of business systems and enterprises. Its primary purpose is to make available the findings of advanced research, empirical and conceptual, into matters of global significance, such as corporate organization and growth, multinational enterprise, business efficiency, entrepreneurship, technological change, finance, marketing, human resource management, professionalization and business culture. The journal has won a reputation for academic excellence and has a wide readership amongst management specialists, economists and other social scientists and economic, social, labour and business historians.