坦齐马特时代伊斯坦布尔的做市策略:对难以捉摸的世界主义的追求

IF 1.3 2区历史学 Q4 BUSINESS

Business History Pub Date : 2023-11-30 DOI:10.1080/00076791.2023.2279128

Kubra Uygur, Cagri Yalkin, Selcuk Uygur

引用次数: 0

摘要

我们以奥斯曼帝国的一个关键时期为中心，阐述了广告策略是如何在Tanzimat(1839-1876)(重组…

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Market-making strategies in Tanzimat era Istanbul: The quest for an elusive cosmopolitanism

Focusing on a pivotal period of the Ottoman Empire, we illustrate how advertising tactics act as market-making tools for local and non-local businesses during the Tanzimat (1839–1876) (Re-organizat...

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来源期刊

Business History Multiple-

CiteScore

2.30

自引率

18.20%

发文量

期刊介绍： Business History is an international journal concerned with the long-run evolution and contemporary operation of business systems and enterprises. Its primary purpose is to make available the findings of advanced research, empirical and conceptual, into matters of global significance, such as corporate organization and growth, multinational enterprise, business efficiency, entrepreneurship, technological change, finance, marketing, human resource management, professionalization and business culture. The journal has won a reputation for academic excellence and has a wide readership amongst management specialists, economists and other social scientists and economic, social, labour and business historians.