Subjectivising academics: the ranking apparatus, social transformation, and a 'crisis of subjectivity'

By positioning academic rankings as the telos of audit culture, the paper tries to demonstrate the transformative political reason that is immanent to the emergence of rankings. Given the imperatives in historical capitalism both to govern and to accumulate, rankings are analysed as an apparatus of social transformation for the production of more governable subjectivities for capital. The paper presents how rankings operate as one of the material-semiotic-affective apparatuses of capitalist governmentality, and how that apparatus both is constituted as a system of objects and in turn constitutes subjects of control. Perhaps most significantly, by understanding rankings simultaneously as ‘semiologies of signification’ and ‘asignifying semiotics’, a dialectical space of struggle over subjectivity production can be realised and a praxis of counter-conduct and resistance be conceived.