Public orders and personal opinions: household strategies for hurricane risk assessment

This paper examines the relationship between household evacuation decisions and official emergency management practices in light of recent increases in the availability and diversity of hurricane-related information. While we focus on Hurricane Floyd in South Carolina, we incorporate findings of our longitudinal research effort covering the last four years and six post-1995 hurricane threats to the state. While only 64% of residents in the mandatory evacuation zone complied with the Hurricane Floyd evacuation order, over 80% agreed that calling an evacuation was an appropriate precautionary response given the uncertainties of the storm. Longitudinal surveys indicate that Horry County residents have developed a fairly robust strategy in making evacuation decisions. This “hurricane savvy” population depends more heavily on individuals’ assessments of risks than on official orders. Individual assessment practices differ from official orders in that greater weight is given to household circumstances and preferences, the diligent monitoring of a variety of information sources, and the incorporation of past experiences into the decision-making process. Surveys indicate differences between the general public and officials in terms of priorities and preferences about hurricane evacuations. The public demands more information about the hurricane threat. Officials place more emphasis on planning evacuation routes and public safety measures.