Intersectional understandings of the role and meaning of platform-mediated work in the pandemic Swedish welfare state

Digitally-mediated forms of services are increasingly normalized and rapidly transforming working and everyday lives creating new digital-social-spatial relations. The platform economy, in particular, offers new ways of work and new means of consumption. These changes challenge welfare states, both in the operations of institutions and to their foundational social goals and values. In Sweden, with the onset of the COVID-19 pandemic, social and labour market segregation intersected and amplified inequalities resulting in media covering and querying the nature and role of platform-mediated work within the Swedish welfare context. Located within an intersectional perspective, this study explores how media articulations of platform-mediated work shape theoretical understandings of the platform economy during the first wave of the COVID-19 pandemic in Sweden. This was conducted through an ethnographic content analysis (ECA) of Swedish-language newspapers between January and September 2020 (96 articles). We show understandings of the platform economy are active and shifting in temporal and spatial contexts. We highlight how work and working forms tie closely to ideas of equality and welfare in the Swedish context. Intersectional perspectives reveal the central role of power structures in local context – a specific time/place- and decenters normative economic perspectives of the platform economy. This study reinforces the need for more studies on the platform economy that foreground social relations to understand inequalities produced in and through social-technological activities.