APPLICATION OF THE LATEST INFORMATION AND DIGITAL TECHNOLOGIES IN THE MANAGEMENT OF LAND RESOURCES OF AGRICULTURAL ENTERPRISES

Introduction. Land resources as an object of management are traditionally considered in connection with land relations that determine the content of systems of interactions of economic agents that arise in the process of ownership, management and use of land – an important factor of production and the spatial basis of human life. The structural and functional complexity of the management system is due to its multi-level nature, a wide range of general and specific management functions that are implemented, the heterogeneity of subjects of land relations, and the diversity of their economic interests. Methods. General scientific and special methods were used in the work in order to achieve the goal: the dialectical method of scientific knowledge – to consider the essence of the latest information and digital technologies in the management of land resources; synthesis – to clarify the interrelationships between subjects of land relations in the conditions of digitalization; graphic – for visual display of the obtained results; abstract and logical method – for forming research conclusions and proposals. Results. The meaning and role of land resources is revealed, various approaches to determining their economic essence in the conditions of the use of information and digital technologies in land resource management are considered. The main directions of digitalization of land resource management of agricultural enterprises are highlighted. Discussion. The obtained results of the research can be used for the implementation of the latest information and digital technologies in the practice of land resource management. This will enable agricultural commodity producers to analyse large volumes of data, control the state of land resources and the rationality of their use at different levels of management, which will contribute to the transparency of the functioning of the agricultural land market. In the future, the use of digital land management systems will make it possible to: create an informational computer system for assessing the quality and location of agricultural land plots based on their inventory, assessment of productive and territorial features; to complete the formation of the introduction of free circulation of agricultural land and the improvement of land legal relations, which will contribute to attracting additional credit resources to agribusiness against the pledge of land and improving the efficiency of the industry. Keywords: digitization, information technologies, land resources, land market, precision agriculture, geoinformation system.