Entrepreneurial intention and variables affecting: study at jambi university students

Entrepreneurs are economic heroes for the country, entrepreneurs not only help provide jobs for the unemployed but also pay taxes to the state. Therefore, the state urgently needs the presence of entrepreneurs to encourage the development and progress of the nation. This study aims to describe and how the influence of entrepreneurial education (EE) variables, skill of marketing (SM), in growing entrepreneurial Intention (EI) through motivation toward entrepreneurship (ME). The population of this research is the students participating in the graduation period July 2021 from all faculties at the existing Jambi University, especially the undergraduate study program. Data were collected using a questionnaire adapted from previous researchers. The collected data were analyzed using a structural model approach with hypotheses to be tested with the help of the SPPS and SmartPLS programs. The results showed that all the variables studied affected entrepreneurial Intention, both direct and indirect influences through motivation toward entrepreneurship.