ANALISIS DAMPAK KEJAHATAN SIBER TERHADAP KEPERCAYAAN KONSUMEN DALAM BERBELANJA DI TOKOPEDIA

Tokopedia is one of the largest digital buying and selling companies in Indonesia which has experienced cases of user data leakage. This study aims to analyze Tokopedia's consumer trust after experiencing a case of user data leakage. The method used is a quantitative method using primary data. The results showed that most Tokopedia users did not experience a direct impact from the data leak case. However, some users experienced negative impacts such as an increase in spam chat from unknown accounts, misuse of personal data, and suspicious transaction activity on Tokopedia accounts. Tokopedia users still trust this marketplace even though there are cases of data leakage because Tokopedia is one of the marketplaces that has the features and methods of use that are the easiest for customers to use.