通过非货币价值交换，利用“善意经济”来改善社区福祉

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2023-09-20 DOI:10.1177/14705931231202446

Stephen Graham Saunders, V Dao Truong

{"title":"通过非货币价值交换，利用“善意经济”来改善社区福祉","authors":"Stephen Graham Saunders, V Dao Truong","doi":"10.1177/14705931231202446","DOIUrl":null,"url":null,"abstract":"Our research study investigates how expressions and acts of kindness are leveraged through non-monetary value exchange practices to improve individual and community well-being when money was scarce. A qualitative netnographic study was conducted to examine the non-monetary value exchange practices amongst members of the Barter for Better Fiji platform. Data were collected through online observation and participation, conversational interviews, and archival and netnographic methods. The interpretation of the data revealed that Barter for Better Fiji members leveraged an ‘economy of kindness’ through three non-monetary value exchange practices (i.e. bartering, near-money exchange and donating) to improve individual and community well-being. The marketing theory and practice implications of leveraging expressions and acts of kindness through value exchange practices are discussed.","PeriodicalId":48020,"journal":{"name":"Marketing Theory","volume":"24 1","pages":"0"},"PeriodicalIF":3.4000,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Leveraging an ‘economy of kindness’ through non-monetary value exchange to improve community well-being\",\"authors\":\"Stephen Graham Saunders, V Dao Truong\",\"doi\":\"10.1177/14705931231202446\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Our research study investigates how expressions and acts of kindness are leveraged through non-monetary value exchange practices to improve individual and community well-being when money was scarce. A qualitative netnographic study was conducted to examine the non-monetary value exchange practices amongst members of the Barter for Better Fiji platform. Data were collected through online observation and participation, conversational interviews, and archival and netnographic methods. The interpretation of the data revealed that Barter for Better Fiji members leveraged an ‘economy of kindness’ through three non-monetary value exchange practices (i.e. bartering, near-money exchange and donating) to improve individual and community well-being. The marketing theory and practice implications of leveraging expressions and acts of kindness through value exchange practices are discussed.\",\"PeriodicalId\":48020,\"journal\":{\"name\":\"Marketing Theory\",\"volume\":\"24 1\",\"pages\":\"0\"},\"PeriodicalIF\":3.4000,\"publicationDate\":\"2023-09-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Marketing Theory\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/14705931231202446\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Theory","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/14705931231202446","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}

引用次数: 0

摘要

我们的研究调查了在金钱稀缺的情况下，表达和善意的行为是如何通过非货币价值交换实践来提高个人和社区福祉的。进行了一项定性网络研究，以检查“以物易物换取更好的斐济”平台成员之间的非货币价值交换做法。通过在线观察和参与、对话访谈、档案和网络方法收集数据。对数据的解读显示，以物易物促进更好的斐济成员通过三种非货币价值交换实践(即以物易物、接近货币的交换和捐赠)利用“善意经济”来改善个人和社区福祉。讨论了通过价值交换实践撬动善意表达和行为的营销理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Leveraging an ‘economy of kindness’ through non-monetary value exchange to improve community well-being

Our research study investigates how expressions and acts of kindness are leveraged through non-monetary value exchange practices to improve individual and community well-being when money was scarce. A qualitative netnographic study was conducted to examine the non-monetary value exchange practices amongst members of the Barter for Better Fiji platform. Data were collected through online observation and participation, conversational interviews, and archival and netnographic methods. The interpretation of the data revealed that Barter for Better Fiji members leveraged an ‘economy of kindness’ through three non-monetary value exchange practices (i.e. bartering, near-money exchange and donating) to improve individual and community well-being. The marketing theory and practice implications of leveraging expressions and acts of kindness through value exchange practices are discussed.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.