Implications of generative artificial intelligence for the development of the media industry

As an important branch of artificial intelligence research, Generative Artificial Intelligence (GAI) mainly refers to artificial intelligence technology in which algorithms produce results under the given input data conditions. Generative artificial intelligence is one of the most active research directions in the field of artificial intelligence. Generative artificial intelligence has brought new technology innovation and content production mode. This paper discusses the new opportunities and challenges that generative artificial intelligence brings to the media industry from the aspects of technology realization, application status and application prospect. On this basis, it is proposed that the media industry should actively embrace and use generative artificial intelligence to promote its own intelligent transformation and achieve intelligent matching between information production mode and user needs.