JUSTIFICATION OF THE POTENTIAL OF RYE IN THE CONTEXT OF THE DEVELOPMENT OF A NICHE PRODUCTION

The article reveals the relevance of the production of niche agricultural crops in today's conditions. It is emphasized that in Ukraine it has increased in the conditions of martial law, as the prices of traditional business crops have decreased significantly. Analysis of the production of niche grain crops in today's conditions is performed on the example of such a representative of this group as rye. The main advantages that form the potential of culture in the economic, agro-technical, social plane are revealed and the main reasons that inhibit the increase in crops and the volume of its production are outlined. In particular, it is stated that the main advantages of rye are versatility, the possibility of application in many areas and export orientation. Emphasis is also placed on the important agrotechnical importance of culture and the possibilities of meeting social needs, in accordance with modern trends of healthy and ecological life. The level and dynamics of rye production in Ukraine by main commodity producers are analyzed. In particular, an analysis of areas, volumes of production and yield of the specified crops was carried out. It was established that small and small farmers are more actively engaged in the production of niche grain crops, in particular rye, and the yield of these crops has increased significantly during the studied period. The geography of rye cultivation in Ukraine is highlighted. The dynamics of indicators of the economic efficiency of cultivation and sale of niche grain crops (on the example of rye) by agricultural enterprises of Ukraine were studied - the full cost of 1 cent, the price of sale of 1 cent, the level of profitability. It was established that the economic feasibility of the production of the specified culture is also due to potentially high profitability. We came to the conclusion that in the conditions of the threat to the food security of the state and in the difficult economic conditions of management for many farmers, the production and processing of niche grain crops, in particular rye with its high potential, is quite capable of becoming one of the tools for stabilizing the situation on the domestic grain market through the development of niche production and development of new foreign markets.