IMPACT OF LEADERSHIP STRATEGY ON THE PERFORMANCE OF INSURANCE FIRMS IN NAIROBI CITY COUNTY, KENYA

This research evaluated the impact of leadership strategy on the performance of insurance firms in Nairobi City County, Kenya. The resource-based view was the study's anchor theory, which was strengthened by situational leadership theory. A descriptive research design was used in this study. Employees of selected insurance organizations in specific functional divisions, such as information technology, human resource, finance, sales and customer service, and marketing, was surveyed using standardized questions. The study's target population was 427 people, with a sample size of 128. Simple random sampling was used in the investigation. SPSS version 26.0 was used to analyze the qualitative data. The relationship between independent and dependent variable was demonstrated using inferences. The study found that employee motivation increases organizational performance and in the insurance, there is a strong sense of loyalty. The study presented that strategic leadership enhances the organization performance and customer representation was brought on board when key decisions were being made concerning them. The study found that strategic leadership variables had a strong positive correlation to organizational performance. The study concluded that strategic leadership had a positive and significant effect on organizational performance. The study recommended that insurance companies and regulators should consider ability to anticipate, envisage, maintain adaptability, and allow others to make strategic adjustments as needed as a prerequisite for creating a winning plan. Key Words: Strategic Leadership, Insurance Firms, Organization Performance CITATION : Kipyegon, V., & Kiiru, D. (2023). Impact of leadership strategy on the performance of insurance firms in Nairobi City County, Kenya . The Strategic Journal of Business & Change Management, 10 (2), 1508 – 1517.