信息共享对企业盈利能力影响的实证评价来自太阳板块的证据

Q2 Economics, Econometrics and Finance

Agris On-line Papers in Economics and Informatics Pub Date : 2023-09-30 DOI:10.7160/aol.2023.150305

Adrián Csordás, István Füzesi

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引用次数: 0

摘要

网络营销的作用是显著的。企业努力实现利润最大化，有低预算但高效的数字解决方案可以实现这一目标。社交媒体网站不仅仅是一个连接点，也是一个收集产品和/或公司信息的好平台。尽管这些免费机会经常被使用，但网站是用于营销目的的“经典”独立数字表面。SEO(搜索引擎优化)提供各种技术来提高公司网站的SERP(搜索引擎结果页面)。此外，它甚至可以提供经统计证实的经济效益。当前的研究分析了SEO对太阳能行业中小企业财务绩效的影响。这项基于Kruskal-Wallis测试的全国性研究揭示了将社交媒体网站与公司网站连接起来的重要性。适当的社会SEO结果显著提高税后利润。关于第一次内容丰富的绘画(关于网站加载的第一次反馈给浏览器)，Pearson相关系数与许多财务指标显示出中等强度的、积极的、显著的关系。

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An Empirical Evaluation of Information Sharing's Impact on Profitability; Evidence from the Solar Sector

The role of online marketing is significant. Businesses strive to maximize their profit, and there are low-budget but efficient digital solutions for this aim. Social media sites are not just a connection point but also a great surface to collect information regarding products and/or companies. Even though these free opportunities are often used, websites are the „classical” standalone digital surfaces used for marketing purposes. SEO (Search Engine Optimization) provides various techniques to improve the companies' websites' SERP (Search Engine Result Page). In addition, it could provide even statistically proven financial benefits. The current study analyzes the SEO’s influence on the financial performance of SMEs in the solar sector. The nationwide study based on the Kruskal-Wallis test revealed the importance of connecting social media sites to the company's website. The proper Social SEO results in significantly higher after-tax profit. Regarding the first contentful paints (first feedback to the browser about the website loading), the Pearson correlation coefficients showed up moderately strong, positive, significant relationships with many financial indicators.

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来源期刊

Agris On-line Papers in Economics and Informatics Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)

CiteScore

2.20

自引率

0.00%

发文量

期刊介绍： The international journal AGRIS on-line Papers in Economics and Informatics is a scholarly open access, blind peer-reviewed by two reviewers, interdisciplinary, and fully refereed scientific journal. The journal is published quarterly on March 30, June 30, September 30 and December 30 of the current year by the Faculty of Economics and Management, Czech University of Life Sciences Prague. AGRIS on-line Papers in Economics and Informatics covers all areas of agriculture and rural development: -agricultural economics -agribusiness -agricultural policy and finance -agricultural management -agriculture''s contribution to rural development -information and communication technologies -information and database systems -e-business and internet marketing -ICT in environment -GIS, spatial analysis and landscape planning The journal provides a leading forum for an interaction and research on the above-mentioned topics of interest. The journal serves as a valuable resource for academics, policy makers and managers seeking up-to-date research on all areas of the subject. The journal prefers scientific papers by international teams of authors who deal with problems concerning the focus of our journal in the world-wide scope with relation to Europe.