The Commodification of Cold War Ideologies: the Reception of Casals in Japan and the Sinophone World in the Post-Cold War Era

Abstract This article examines the reception of Pablo Casals, the Spanish cellist and humanitarian, in Japan, Taiwan, China, and Hong Kong in the post-Cold War era from the perspective of consumer capitalism. It argues that although the Cold War ended in 1991, instead of being criticised, the Cold War ideologies, including communism, anti-communism, socialism, and humanitarianism, were intertwined with and consolidated by capitalism in the post-Cold War era. This article reveals how the legacies of Casals were interpreted differently in these places within the context of domestic and regional politics and discusses how the Cold War ideologies were commodified in the post-Cold War era. By conducting a multilateral dialogue between Japan and the Sinophone world, this article attempts to gain a clearer understanding of the geopolitical history of East Asia in the post-Cold War era from a musical perspective.