背景音乐在主流媒体短视频中的应用策略探讨

IF 0.4 Q4 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY

International Journal of Innovation and Sustainable Development Pub Date : 2023-09-21 DOI:10.54097/jid.v4i2.11858

Jiahao Li

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引用次数: 0

摘要

随着社交媒体和短视频平台的普及，主流媒体机构逐渐意识到背景音乐在短视频中的重要性，并开始积极利用背景音乐来增强内容的吸引力和传播效果。本文通过深入研究背景音乐在人民日报TikTok上的应用，旨在揭示背景音乐在提升媒体短视频质量和影响力方面的策略。深入分析人民日报TikTok的视频案例，为后续研究提供新的研究方向和思路，也为主流媒体短视频中背景音乐的运用提供借鉴。

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Exploring the Application Strategies of Background Music in Mainstream Media Short Videos

With the popularity of social media and short video platforms, mainstream media organizations have gradually realized the importance of background music in short videos, and have begun to actively use it to enhance the attractiveness of the content and communication effect. Through an in-depth study of the application of background music on People's Daily's TikTok, this paper aims to reveal the strategy of background music in enhancing the quality and influence of media short videos. Analyzing in-depth the video case of People's Daily TikTok, provides new research directions and ideas for subsequent studies, as well as lessons for the use of background music in mainstream media short videos.

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来源期刊

International Journal of Innovation and Sustainable Development GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY-

CiteScore

1.50

自引率

14.30%

发文量

期刊介绍： The IJISD focuses on broad aspects of innovation and sustainable development. It fosters discussion not only on technological innovation but on new ways of thinking about the complex and contested issues of sustainable development. Innovative thinking and practices in areas of economics, policy-making, legislation, health, education and the institutional barriers to sustainable development form the basis of the discourse to be fostered.