品牌认知度监督化妆品用户在爱生在英国摄制

Indonesian Economic Review Pub Date : 2023-09-21 DOI:10.53787/iconev.v3i2.28

None Neni Utami, None Nurul Farida

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引用次数: 0

摘要

本研究旨在确定品牌大使对华达化妆品品牌资产在英国布里塔地区ASN的影响。研究使用的数据是通过向符合标准的105名受访者中的87名受访者分发李克特量表问卷而获得的原始数据。研究方法采用关联定量方法，对所得数据进行了效度和信度检验、正态性检验、简单回归检验、假设检验和决定系数检验等分析。研究结果显示，品牌大使的使用对华达化妆品品牌认知度有正面影响。能提高品牌知名度的华达化妆品品牌大使是移情型品牌大使

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Brand Awareness Wardah Cosmetics Users at ASN in Blitar Regency

This research aims to determine the influence of brand ambassadors on the brand equity of Wardah cosmetic products among ASN in Blitar district. The research data used was primary data taken by distributing questionnaires using a Likert scale to 87 respondents out of 105 respondents who met the criteria. The research method used is an associative quantitative method, the data obtained is analyzed using validity and reliability tests, normality tests, simple regression tests, hypothesis tests and coefficient of determination tests. The results of the research show that the use of brand ambassadors can have a positive influence on brand awareness of Wardah cosmetic products among Blitar district ASN. Wardah cosmetics brand ambassadors who are able to increase brand awareness are transference brand ambassadors

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Indonesian Economic Review

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