当公司可能从坚持使用旧技术中获益时

IF 6.5 1区 管理学 Q1 BUSINESS
Xu Li
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引用次数: 0

摘要

摘要研究总结:企业应如何应对技术不连续性以获得更高的绩效?与大多数主张及时从旧技术过渡到新技术的研究不同,本文认为,在技术不连续的市场中,客户对某些旧技术属性的潜在偏好异质性暴露出来,企业在技术变革过程中可能通过坚持旧技术而最终实现绩效激增。明确地,我理论化了在这样一个市场中,竞争对手越来越多地采用新技术与坚持使用旧技术的公司绩效之间的U型关系。利用20世纪90年代中国中药行业的综合数据对这一预测进行了彻底的检验,并得到了强有力的实证支持。在一些市场中,一种非连续性技术的兴起,除了对旧技术构成替代威胁外,还进一步暴露了客户继续青睐旧技术的细分市场。本文预测,在这样一个市场中,随着竞争对手出于各种动机越来越多地采用新技术,坚持使用旧技术的公司可能会看到他们的业绩在反弹之前下降,并有可能达到新的高度。利用20世纪90年代中国中药行业的档案数据进行分析,为这一预测提供了强有力的支持。本文的论点和发现提供了一个“存在性证明”,即当面临技术不连续时,坚持旧技术也可能是最终提高企业绩效的有效策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
When firms may benefit from sticking with an old technology
Abstract Research Summary How should firms respond to technological discontinuities in order to achieve greater performance? In contrast to most studies that advocate a timely transition from the old to the new technology, this paper posits that in markets where a discontinuous technology exposes customers' latent preference heterogeneity for certain old technology attributes, firms may ultimately experience a performance surge by adhering to the old technology during technological change. Explicitly, I theorize a U‐shaped relationship within such a market between competitors' increasing adoption of the new technology and the performance of firms that stick with the old technology. This prediction is thoroughly examined using comprehensive data from the traditional Chinese medicine industry in China during the 1990s and receives robust empirical support. Managerial Summary In some markets, the rise of a discontinuous technology, besides posing a substitute threat to the old technology, further exposes niche segments where customers continue to favor the old technology. This paper predicts that within such a market, as competitors increasingly adopt the new technology for varied motives, firms sticking with the old technology may see their performance declining before rebounding and potentially reaching new heights. Analyses using archival data from the traditional Chinese medicine industry in China during the 1990s provide robust support for this prediction. The arguments and findings of this paper offer an “existence proof” that when confronted with a technological discontinuity, adhering to the old technology may also represent an effective strategy that ultimately improves firm performance.
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来源期刊
CiteScore
13.70
自引率
8.40%
发文量
109
期刊介绍: At the Strategic Management Journal, we are committed to publishing top-tier research that addresses key questions in the field of strategic management and captivates scholars in this area. Our publication welcomes manuscripts covering a wide range of topics, perspectives, and research methodologies. As a result, our editorial decisions truly embrace the diversity inherent in the field.
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