Using the Circular Model to Analyse Political Values: The Case of the Pirate Parties

Political parties that operate in the public space are classified, inter alia, according to the criterion of their ideological convergence (Mair, 2010; Gallagher, Laver, Mair, 2011). If we look at the convergence through the prism of the values declared by the parties, then the adaptation of Shalom H. Schwartz’s circular model makes it possible to explain many correlations. Ideological convergence must then be considered a derivative of the rules of compliance and conflict that Schwartz described. These become the starting point, the basis for selecting further axioms and, consequently, a guideline (imperative) in constructing political agendas. The article aims to show that the mentioned rules define party agendas, and the circular model can be used for analytical purposes. The manifestos of the pirate parties selected from 11 countries were used as an example. The method applied in the article is the meta-value matrix. Adapting the Schwartz model, it should be seen as a qualitative content analysis method.