Does Socioeconomic Status Moderate the Relation Between Cultural Wording of Recruitment Information and Organizational Attraction?

Abstract: Strategies to increase socioeconomic status (SES) diversity within organizations have been given little attention. Research suggests that subtle characteristics of recruitment materials influence peoples’ perceptions of organizations. In this hybrid registered report, we examined whether SES moderates the relation between individualistic–collectivistic recruitment message wording and organizational attraction. Using a large sample ( N = 652), we found that people high in SES were more attracted to collectivistic-worded recruitment information than were people low in SES. People low in SES were more attracted to individualistic-worded recruitment information than collectivistic-worded recruitment information. The implications of our findings and directions for future research are discussed.