Artificial intelligence: Mythologies of social studies

Introduction. The social integration of complex technologies is constantly accompanied by the mythologization of innovations and the creation of special discourses that function on the basis of secondary semiotic systems. Traditionally, the trend is associated with philistine (user) discursive practices. The hypothesis of the study is that mythologization is a complex process that takes place not only within the boundaries of non-professional communities, but also in the scientific world. Theoretical analysis. The technological mythology originated in the West in the context of the social sciences and has a predominantly empirical research background. Today several variations of the conceptualization of mythology in relation to technologies have been developed, which need to be significantly supplemented and refined. Empirical analysis. The general research method is the content analysis of the Scopus scientific database in the field of social sciences. The focus was on the topic of artificial intelligence as the main convergent technology. The reference base includes scientific papers for the decade (2010–2020), united by the theme, the subject and keywords. Conclusion. Research practices in the field of artificial intelligence have almost 60 years of history, which allows us to compare the results of analytics in the future, identify genetic patterns and features of scientific discourse, contrast the results of the analysis of Western content and Russian one, by identifying key discursive specifications.