在线演示教学:瞄准成功

IF 1.4 Q2 COMMUNICATION

Business and Professional Communication Quarterly Pub Date : 2023-10-30 DOI:10.1177/23294906231202443

Nelson Lamar Reinsch, Jeanine Warisse Turner

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引用次数: 0

摘要

我们从商业从业者那里收集数据，了解他们如何描述成功的在线商业演示。我们发现，许多(但不是全部)成功的例子都是用经典修辞概念(例如，来源可信度和内容)来描述的。我们还发现，由于技术部署、用户交互性或两者兼而有之，大约20%的例子被描述为成功。我们的结论是，管理传播学教授应该教授在线演示，这种教学应该包括经典的修辞概念(进行一些适当的调整)，并且教学应该扩展到包括技术和交互性。

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Teaching the Online Presentation: Aiming at Success

We gathered data from business practitioners to learn how they describe successful online business presentations. We found that many—but not all—successful examples were described in terms of classical rhetorical concepts (e.g., source credibility and content). We also found that about 20% of the examples were described as successful because of technology deployment, audience interactivity, or both. We conclude that professors of management communication should teach the online presentation, that such instruction should include classical rhetorical concepts (with some appropriate adjustments), and that instruction should be expanded to include technology and interactivity.

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来源期刊

Business and Professional Communication Quarterly COMMUNICATION-

CiteScore

2.40

自引率

38.50%

发文量

期刊介绍： Business and Professional Communication Quarterly is the only refereed journal devoted to research that advances the teaching of communication in the workplace. The journal aims to present the many interdisciplinary, international, and organizational perspectives that characterize the field and specifically to publish research that advances knowledge about business and professional communication pedagogy and praxis in both academic and workplace settings, including technical and scientific communication, rhetoric, program design and assessment, the impact of technology, sustainability, global and multicultural issues, nonprofit communication, and best practices. As an interdisciplinary journal, BPCQ welcomes manuscripts that address a variety of theoretical, applied, and practical approaches and topics in the teaching and praxis of business, corporate, organizational, professional, or technical communication, including qualitative and quantitative research on classroom teaching or assessment, case studies of specific classroom techniques, reports on strategies for program development, innovative assignments or methodologies, and reviews of scholarship relevant to business and professional communication pedagogy. BPCQ especially welcomes manuscripts that address the principles of SoTL (scholarship of teaching and learning). BPCQ also publishes articles on a particular theme, for which a call may be announced on the ABC website: http://www.businesscommunication.org. Information on submitting book reviews can be found at http://www.montclair.edu/cwe/bcq