“那是我接触到的地方!”一位沙拉菲派网红在YouTube和TikTok上的营销策略

Q1 Arts and Humanities

Journal of Muslims in Europe Pub Date : 2023-09-22 DOI:10.1163/22117954-bja10089

Marcel Klapp

{"title":"“那是我接触到的地方!”一位沙拉菲派网红在YouTube和TikTok上的营销策略","authors":"Marcel Klapp","doi":"10.1163/22117954-bja10089","DOIUrl":null,"url":null,"abstract":"Abstract The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influencer Abdurrashid, examining the specific strategies he develops for his channels on YouTube and TikTok, the synergies he generates between them, and the active outreach measures through which he creates a gateway for his YouTube profile via TikTok in order to gain authority.","PeriodicalId":37992,"journal":{"name":"Journal of Muslims in Europe","volume":"59 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"“That’s where I get reach!” Marketing Strategies of a Salafi Influencer on YouTube and TikTok\",\"authors\":\"Marcel Klapp\",\"doi\":\"10.1163/22117954-bja10089\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influencer Abdurrashid, examining the specific strategies he develops for his channels on YouTube and TikTok, the synergies he generates between them, and the active outreach measures through which he creates a gateway for his YouTube profile via TikTok in order to gain authority.\",\"PeriodicalId\":37992,\"journal\":{\"name\":\"Journal of Muslims in Europe\",\"volume\":\"59 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Muslims in Europe\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1163/22117954-bja10089\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Arts and Humanities\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Muslims in Europe","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1163/22117954-bja10089","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}

引用次数: 0

摘要

摘要本文从伊斯兰权威理论和数字网络营销理论的角度考察了德国萨拉菲传教士的媒介实践。在了解在线萨拉菲主义是一种跨平台现象之后，本文借鉴了萨拉菲影响者阿卜杜拉希德的人种学案例研究，研究了他为YouTube和TikTok上的频道制定的具体策略，他在两者之间产生的协同效应，以及他通过TikTok为他的YouTube个人资料创建门户以获得权威的积极推广措施。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

“That’s where I get reach!” Marketing Strategies of a Salafi Influencer on YouTube and TikTok

Abstract The article examines the media practices of a German Salafi missionary through the perspective of theories on Islamic authority and digital online marketing. Following an understanding of online Salafism as a cross-platform phenomenon, the paper draws on an ethnographic case study of Salafi Influencer Abdurrashid, examining the specific strategies he develops for his channels on YouTube and TikTok, the synergies he generates between them, and the active outreach measures through which he creates a gateway for his YouTube profile via TikTok in order to gain authority.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Muslims in Europe Arts and Humanities-Religious Studies

CiteScore

1.00

自引率

0.00%

发文量

期刊介绍： The Journal of Muslims in Europe is devoted to publishing articles dealing with contemporary issues on Islam and Muslims in Europe from all disciplines and across the whole region, as well as historical studies of relevance to the present. The focus is on articles offering cross-country comparisons or with significant theoretical or methodological relevance to the field. Case studies with innovative approaches or on under-explored issues, and studies of policy and policy development in the various European institutions, including the European courts, and transnational movements and social and cultural processes are also welcome. The journal also welcomes book reviews. All contributions to the journal must display a substantial use of primary-source material and must be original. The editors also encourage younger scholars to submit contributions. The Journal of Muslims in Europe has a double-blind peer review system and publishes articles in both English and French.