Locating the ‘Age of Prescriptivism’ in Late Modern periodical reviews: a corpus-assisted discourse analytic approach

Abstract This paper reports the findings of a corpus-based study of prescriptive and normative discourses in Late Modern English review periodicals, using a purpose-built diachronic corpus of review articles published during the period 1750–1899. Drawing on established protocols from Corpus-Assisted Discourse Studies and systematic comparison of 15 sub-corpora, it identifies decades during which prescriptive discourses were most frequent. This distributional pattern provides empirical evidence of an ‘Age of Prescriptivism’ in periodical reviewing, during which prescriptive discourses reached their zenith. Whilst the label ‘Age of Prescriptivism’ has been applied to a number of periods of English in recent decades, the findings reported here show clearly that the eighteenth century was the locus of prescriptive activity in the review periodical genre. The innovative application of corpus-based discourse-analytic methodologies for the identification of normative trends reported in this paper also has potential implications for studying prescriptivism as a sociohistorical linguistic phenomenon in other diachronic contexts.