The Era Value and Development Direction of Mass Culture and Art Construction

The construction of mass culture is a concrete manifestation of cultural confidence in the new era, and it is also a vivid reflection of the social practice activities of the people and an important manifestation of spiritual creation activities. It is also a spiritual home that carries and embodies the ideals and beliefs of the people. This paper starts from the concept and historical category of mass culture and art, explores the era value of mass culture construction, analyzes the problems in the development of mass culture and art, and proposes corresponding development directions based on the reasons for the problems. Through the analysis of the paper, the development of mass culture and art activities can be effectively promoted, and the development of mass culture and art can be promoted, to meet the diverse spiritual and cultural needs of the people.