宗教信仰和清真标识对非食品清真产品购买意愿的影响

Cucu Susilawati, Agus Joharudin, Muhamad Abduh, Adang Sonjaya
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引用次数: 0

摘要

对流通中的清真产品进行认证的义务仅限于食品、饮料、商品或服务。本研究确定清真标识对印尼穆斯林社区购买非食品清真产品意愿的影响。尽管法律规范了清真产品的流通,但并不是所有人都知道清真产品,尤其是非食品产品。本研究方法采用定量与定性相结合的混合方法。设计采用两阶段混合法,数据收集技术基于解释策略。结果用序列数据进行分析;定量是收集定性数据的基础。本研究结果显示,宗教信仰对购买意愿的影响是部分可接受的。宗教信仰对非食品类清真产品的购买意愿有显著正向影响。此外,Halal标签感知对购买意愿有影响的假设部分被接受。因此,清真标签的感知正向显著影响非食品清真产品的购买意愿。产生0.000的显著性水平小于规定的显著性水平,为0.05,说明宗教虔诚度和清真标签感知对购买意愿的显著性水平显著。还可以看出,f-count值为118.210,f-table值为3.1504,因此f-count >f表或118.210 >3.1504,即宗教信誉度和对清真标签的感知同时影响购买意愿。综上所述,宗教信仰和对清真标签的感知同时影响非食品清真产品的购买意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Influence of Religiosity and Halal Labeling on Purchase Intention of Non-Food Halal Products
The obligation to certify halal products in circulation is limited to food, beverages, goods, or services. This study determined the effect of halal labeling on the purchase intention of Indonesian Muslim communities in non-food halal products. Even though laws regulate halal products in circulation, not all people know about halal products, especially non-food products. This research method used a mixed method, which combined quantitative and qualitative methods. The design was a two-phase mixed method, with data collection techniques based on explanatory strategies. The results were analyzed with sequential data; quantitative was used as the basis for collecting qualitative data. The results of this study indicated there was a partially accepted influence of religiosity on Purchase Intention. Religiosity positively and significantly affected the Purchase Intention of non-food halal products. Furthermore, the hypothesis that said there was influence of the Perception of the Halal Label on Purchase Intention was partially accepted. Thus, the Perception of the Halal Label positively and significantly affected the Purchase Intention of non-food halal products. The significant level that produced 0.000, smaller than the specified significance level, was 0.05, so the significance level of Religiosity and Perception of Halal Labels was significant to Purchase Intention. It could also be seen that the f-count value was 118.210 with an f-table value of 3.1504, so the f-count > f-table or 118.210 > 3.1504, which means Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention. In conclusion, Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention on Non-Food Halal Products.
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