Model schemes of market interaction in the dairy-products sub-complex: Regional aspect

Increasing the efficiency of agricultural production requires the use of modern approaches in organizing the process of interaction between market participants. At the same time, given the fact that innovative tools are used in the activities of most large and medium-sized agricultural producers, it is necessary to pay attention not only to the organization of the technological process, but also to the implementation process and organizational and economic mechanisms of interaction. Models of interaction between participants in a particular product sub-complex make it possible to determine the possibility of mutually beneficial cooperation between producers, a processor and a distribution network. In this case, the pricing process at all stages of interaction becomes relevant. In addition to the direct method of determining the price, it is advisable to use the reverse method when determining the price. These approaches make it possible to determine the most optimal variant of interaction between all participants, as well as to determine the level of efficiency and directions for optimizing costs for production and sales of products.