游客风险凝视的概念与证据

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-09-11 DOI:10.1177/00472875231197993

Chaowu Xie, Jun Yu, Jiangchi Zhang, Mao-Ying Wu, Zhibin Lin, Ping Feng

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引用次数: 0

摘要

凝视描述了游客在旅行中感知目的地的体验方式。旅游目的地相关风险是不可避免的;然而，基于旅游风险的游客目光却很少受到重视。我们的研究通过提出和探索游客风险凝视的概念来解决这一差异。在研究1中，研究结果表明，这种凝视涉及三个相互关联的方面:风险信息凝视、风险吸引凝视和风险行为凝视。在研究2中，我们邀请了50名中国大学生参与眼球追踪实验来测试游客的风险凝视。当游客在旅行中遇到这三个方面时，参与者对这三个方面表现出不同的视觉注意模式。本研究提供了一个新的视角，通过它来考虑游客的目光和风险感知。介绍了一种新颖的眼动追踪方法来分析旅游风险和游客的目光。

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Concept and Evidence of Tourist Risk Gaze

Gaze describes the experiential way that tourists perceive destinations during trips. Destination-related risks are inevitable in tourism; however, little attention has been given to the tourist gaze based on travel risk. Our research addresses this disparity by proposing and exploring the concept of tourist risk gaze. In Study 1, findings suggest that this type of gaze involves three interrelated aspects: risk information gaze, risky attraction gaze, and risky behavior gaze. In Study 2, we invited 50 Chinese university students to participate in an eye-tracking experiment to test tourist risk gaze. Participants displayed distinct visual attention patterns toward these three aspects when tourists encountered them during trips. This research offers a new lens through which to consider the tourist gaze and risk perception. It also introduces a novel eye-tracking method to analyze travel risk and the tourist gaze.

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.