Unravelling the Employee Retention Enigma in Semiconductor Industry: A Focus on Penang, Malaysia

This study aims to investigate the relationship between five factors (employer branding strategy, salary and benefits, training and career development, job flexibility, and supervisor support) and employee retention in the semiconductor industry in Penang, Malaysia. Data was gathered using questionnaires distributed via email and social media and was analysed. Based on the responses from 152 employees, the results showed that employer branding strategy and supervisor support contributed significantly to employee retention. The findings highlight the importance of semiconductor companies maintaining a strong employer branding strategy and supervisors providing full support to employees as strategies for employee retention.