Finding the Aha! Moment of Search: A Preliminary Examination of Insight Learning During Search

ABSTRACT Research in information behavior has examined search difficulties and how people learn during searches but has not fully examined how searchers solve the difficulties on their own and gain new knowledge during this process. This study introduced the concept of insight learning during search to provide a new perspective for the studies in Search as Learning (SAL) and to optimize searchers' experiences in a more efficient, innovative, and joyful way to combine search and learning. As a preliminary study, we conducted self‐reported interviews with 30 participants to collect cases of insight learning during the search process. Based on thematic analysis of the data, we summarized the benefits of insight learning during search, described the process of how aha! occurred after impasse, and identified the antecedent, key, and consequence of insight during the search process. We aimed to help generate more insights by providing three dimensions of key factors to think about. A preliminary understanding of the insights formed in this study could contribute to further discussion about learning during the search and could help design new search tools that support effective learning.