Stronger Than Yesterday: Investigating Peoples' Experiences of View Strengthening on Social Media

ABSTRACT Polarization of views (known as ideological polarization) is one of the greatest societal challenges of our time, potentially sewing distrust and hate among individuals and communities and threatening to undermine the fabric of democracy. Divisive issues such as abortion and gun control are ever‐present and can drive issue polarization, and even affective polarization—a disdain for ‘the other side,’ which can further divide society. Social media has been flagged as a breeding ground for polarized views, with private groups and personalized algorithms facilitating self‐creation of echo chambers that may lead to polarization. While there is prior research on the technological influences on view strengthening, scant Human‐centered research exists and most of it has focused on view change in general, rather than view strengthening specifically. To investigate peoples' experiences of view strengthening on social media, we interviewed 10 people who recently strengthened their views on important topics. While some took steps to avoid creating echo chambers (e.g., by seeking out opposing views), others intentionally created them to allow their views to strengthen without interference. These findings have important implications for designing social media platforms that support careful and conscious view strengthening while mitigating against the risk of information manipulation.