The Utilisation of Social Media for Accessing Farming Information by Progressive Farmers

Background: It is more prominent in developing and under-developing nations where large number of populations resides in a rural area with agriculture as their main source of livelihood. Agricultural research, education and extension are critical components to increase productivity and fulfil the demands of an expanding population. Under India’s current extension delivery system, knowledge or information is vital for improving productivity. Digital advancement and social media have gained importance as technical leap leading to various software’s and applications making life easier, mankind can access various civic services, has led to two-way communication making system more accountable, sensible, responsible, a tool in curbing corruption. People, particularly progressive farmers, are using developing social media like WhatsApp, YouTube, Instagram as various platform of social media. India is an agrarian country and social media is helping in imparting knowledge and information to our farmers about recent technological developments such as hybrid seeds, irrigation methods, soil testing in farming. Methods: Narrative textual case study technique was used (NTCS). We used social media to gather information. Social media is making farmers and other people aware of sustainable use of resources. Result: Researchers have seen social media as more beneficial in obtaining agriculture-related information and putting digital knowledge into practice than other sources of information.