Government Agencies Impediments Towards Establishing Pertinence Agrotourism Prospect in Malaysia: Case Study in Jerantut Pahang

The purpose of this study is to find the impediments of government agencies towards establishing agrotourism prospect in the case study area. Qualitative interviews were done with semi-structured questions to the involved government agencies. The finding shows that there’s unclear line of communication between involved government agencies, no cross-industry knowledge transfer, undeveloped marketing skills and no usable agrotourism model. Thus, this study will present the current and proposed line of communication among all involved parties to ensure easy information transfer and sharing.