A Study on the Revitalize Creating Shared Value(CSV) through Productivity Redefinition in the Value Chain: Focusing on Sports Public Interest Corporations

Companies are making efforts to recognize and apply the direction of new management through the creation of shared values to solve social, economic, and environmental problems caused by the expansion of the capital market and the expansion of industrial society. In line with the trend of the times when discussions on the creation of shared value in various fields are underway, the purpose of this paper is to prepare measures to revitalize the creation of shared value by sports public interest corporations. In order to achieve the purpose of this study, in-depth interviews and Delphi techniques were used to conduct research on the activation factors of the productivity finance sector in the value chain among the shared value creation practices proposed by Poter and Kramer. In-depth interviews and three Delphi surveys were conducted with a panel of nine experts from academia, public interest corporations, and CSV practitioners closely related to this study, and the following conclusions were finally obtained. Four items were derived: “organization of professional departments for CSV,” “efforts to improve employee productivity,” “budgeting for CSV,” and “vertical organizational restructuring.” We hope that these research results will help sports public interest corporations to present the direction of development and create exemplary cases in the future in converting to the creation of shared value, a win-win management method.