利用计划行为理论评估COVID-19大流行对科威特维生素购买意愿的影响

Q3 Pharmacology, Toxicology and Pharmaceutics

Jordan Journal of Pharmaceutical Sciences Pub Date : 2023-09-23 DOI:10.35516/jjps.v16i3.1611

Abrar Ghaith, Manal Echchad, Farah AlHaman, Raneem Al-Shalby

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引用次数: 0

摘要

利用Ajzen 1985年建立的计划行为理论模型，作者评估了对维生素的态度(ATT)、健康意识(HA)、感知行为控制(PBC)、主观规范(SN)和COVID-19知识(KN)对COVID-19大流行期间科威特维生素购买意愿(PI)的影响。共有587名居住在科威特的成年人完成了这项在线调查，该调查以阿拉伯语和英语两种语言提供。测量的变量包括健康意识、态度、对COVID-19的了解、购买意愿、感知行为控制和主观规范。结果表明，HA对ATT有显著影响，HA对ATT有显著影响，ATT对PI有显著影响，KN对ATT有显著影响，KN对PI有显著影响，PBC正向影响PI, SN显著影响PI, SN正向影响PI。

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Assessing the Influence of the COVID-19 Pandemic on the Purchasing Intention of Vitamins in Kuwait using the Theory of Planned Behavior

Using the Theory of Planned Behavior model developed by Ajzen in 1985, the authors assessed the influence of attitude (ATT) toward vitamins, health awareness (HA), perceived behavioral control (PBC), subjective norms (SN), and knowledge of COVID-19 (KN) on the purchasing intention (PI) of vitamins in Kuwait during the COVID-19 pandemic. A total of 587 adults living in Kuwait completed the online survey, which was available in both Arabic and English. The measured variables included health awareness, attitude, knowledge about COVID-19, purchasing intention, perceived behavioral control, and subjective norms. The findings indicate that HA has a significant impact on ATT. Furthermore, the results revealed that HA significantly influences ATT, ATT has a significant influence on PI, KN has a significant influence on ATT, KN has a significant influence on PI, PBC positively influences PI, SN has a significant influence over PI, and SN positively influences PI.

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来源期刊

Jordan Journal of Pharmaceutical Sciences Pharmacology, Toxicology and Pharmaceutics-Pharmaceutical Science

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： The Jordan Journal of Pharmaceutical Sciences (JJPS) is a scientific, bi-annual, peer-reviewed publication that will focus on current topics of interest to the pharmaceutical community at large. Although the JJPS is intended to be of interest to pharmaceutical scientists, other healthy workers, and manufacturing processors will also find it most interesting and informative. Papers will cover basic pharmaceutical and applied research, scientific commentaries, as well as views, reviews. Topics on products will include manufacturing process, quality control, pharmaceutical engineering, pharmaceutical technology, and philosophies on all aspects of pharmaceutical sciences. The editorial advisory board would like to place an emphasis on new and innovative methods, technologies, and techniques for the pharmaceutical industry. The reader will find a broad range of important topics in this first issue.