Advertising Innovation in Pindar’s Olympian 13

As a technology of commemoration, epinician song was a late archaic innovation. To gain acceptance for this innovative genre, Pindar works to anchor it to Greek epic and encomiastic poetry, that is, to demonstrate its continuity with these genres. But Pindar also regularly vaunts his poetry on the grounds that it is novel and inventive, potentially undermining his efforts at anchoring. This paper studies Olympian 13 as an example of a text in which Pindar’s habits of anchoring his poetry and advertising its inventiveness are effectively reconciled. I argue that the ode’s central Bellerophon myth, a pointed rewriting of Homer’s account of Bellerophon (Il. 6.119-211), and the ode’s hybrid meter are showpieces of poetic innovation that demonstrate the worth and originality of Pindaric epinician to the ode’s Corinthian audience, while at the same time anchoring this genre to Homeric epic and dithyrambic song.