Prospects for the development of the domestic hotel business and personnel training

The purpose of the study is to identify the transformations of working conditions and requirements for hotel staff based on an analysis of current trends in the development of the hotel business and changes in consumer preferences. The methodological basis of the study was the works of Russian scientists and practitioners in the field of hotel services and tourism, as well as on the topic of the peculiarities of the functioning of the domestic hotel business in modern conditions. The subject of the study is the economic relations that arise in the process of functioning of enterprises in the hotel industry, considering current trends and prospects for their development. The article identifies the following main and new challenges facing the hospitality industry as a result of the consequences of the pandemic and the current realities of the international situation: to ensure the widespread digitalization of technological processes and services offered; to pay attention to issues of respect for nature (greening activities); to introduce new types of accommodation means into the practice of domestic business, to take into account changes in consumer requirements and preferences. Based on the analysis of such customer preferences, a conclusion is made about their diversity and inconsistency. It was found that hotel companies are forced to change along with tourists, adapting to their requests and requirements. The development of tourism and hospitality in the digital economy also implies qualitative changes in the training and hiring of personnel. It was revealed that further digitalization, the use of modern software and the use of artificial intelligence in the hotel business will lead to a decrease in routine work in hotels, a reduction in employees and at the same time to the need to improve their qualification level. It is shown that it is advisable to make the choice of optimal software in order to increase the productivity of a hotel enterprise based on the involvement of specialists. Consulting analysts will help to choose from a variety of applications for the hotel business exactly those that will improve the efficiency of a particular customer hotel.