Characteristics of physical reality, virtual reality, and interface in interactive digital communication experience

ABSTRACTCommunication methods in fashion design have changed with the emergence of various devices and media in the digital environment, and combining fashion design with AI, IoT, and AR has increased in the wake of the 4th Industrial Revolution. This causes an expansion of fashion design, and interactive digital communication fashion design extends bodily experience from physical reality to virtual space. This study aimed to identify the experiential characteristics of physical reality, virtual reality, and interface for interactive digital communication and develop a measurement scale for each space. It used a Delphi method collecting opinions from industry, academic, and government experts through a questionnaire. The research findings offer a tool for measuring the characteristics of interactive digital communication fashion design experiences that allow a better understanding of the significance of the communication type in each space.KEYWORDS: Interactive digital communication fashionmeasurement tool developmentphysical realityvirtual realityinterface Disclosure statementNo potential conflict of interest was reported by the author(s).