A Study on Job Burnout and Job Enthusiasm of Hair Beauty Industry Employee's: Based on the Job Demands-Resources Model

This study analyzed the effect of job characteristics on job bunout, job enthusiasm, job satisfaction, and organizational commitment using the job demand-resource model for workers in the beauty industry. Based on literature research, 203 copies of data were collected from workers in the beauty industry by developing research models and hypotheses, and the data were analyzed using a structural equation model (SEM) for hypothesis verification. Looking at the results of this study, first, it was found that job demand had a significant positive (+) effect on job burnout and job enthusiasm, and job resources had a significant positive (+) effect on job enthusiasm. Second, job burnout had a significant negative (-) effect on organizational commitment, and job enthusiasm had a significant positive (+) effect on job satisfaction and organizational commitment. In order for the job demands required for workers in the beauty industry to lead to enthusiasm rather than job bunout, it is thought that support of appropriate job resources for job performance should be strategically provided.