EVALUATION FUNCTION IN THE PROCESSES OF NOMINATION

The article deals with issues related to the role of evaluation in the processes of nomination. In the process of perception f the surrounding world and during communication, a person can not but express his attitude towards it. He lives in an environment of values and operates in a clearly delineated value environment, which increasingly becomes the property of his creative activities. Each of the classes of values combines the main meaning of it — material, objective, psychological and social. By recognizing the natural properties of objects and reproducing their value, a person reveals certain aspects of social relations, since the significance of a thing or phenomenon is determined primarily by the social attitude towards them. There exist universal values (universal, inherent to individual communities) and individual ones. As a concentrated expression of the experience of the vital activity of a specific social community, values form a certain system, to which the individual, as a member of this society, adheres in the process of his own evaluation. In each culture there is a system of values according to which the evaluation is carried out, and in different cultures these systems may not coincide, that is, the value is ethno- and culturally determined in both synchronic and diachronic categorization of the world. Evaluation is anthropocentric by its nature,. To evaluate an object or object, a person must “pass through” his signs through his consciousness. The content of the evaluation reflects the nature of the person. Evaluation is everywhere, where any collision of the subject of knowledge with the objective world takes place. So, we adhere to the point of view on evaluation as a category with its own clearly delineated cobnitive and pragmasemantic potential.