DIGITAL TRENDS IN THE MODERN MEDIA SPACE: SOCIOCULTURAL AND TECHNOLOGICAL ASPECTS

Digital technologies are changing the modern media landscape, which requires a regular and systematic study of best innovative practices, specific empirical cases, as well as the understanding and scientific justification of these transformations, which is an actual problem field of research on social communications. This defined the aim of the study – to analyze digital trends in the modern media space, and to consider the sociocultural and technological aspects of the problem of using digital technologies in journalism. To implement the tasks we applied elements of the method of systematic literature review and analysis of the practices of using digital technologies by leading global agencies and editions. The results of the study showed that the development of the modern media space is largely determined by digital trends. New technologies open up new opportunities for journalism, developing quantitative and qualitative aspects of media activity and causing the emergence of new trends, such as journalism of things, glance journalism, immersive journalism, automated journalism, wearable journalism, etc. Currently, digital technologies are considered as a tool that helps in the work of a journalist, creating a socio-technical environment for increasing the efficiency and economic viability of journalistic practice, optimizing and automating routine processes, ensuring the relevance of materials, generating, moderating and creating personalized content, supporting and expanding dynamic forms of civic participation. The intensive development of digital technologies requires a thorough critical study of their use, analysis of prospects and risks, potential impact on the media space.