如何更有效地推广电影旅游?自我和谐与电影旅游体验视角

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-06-03 DOI:10.1080/10941665.2023.2255303

Xiaohong Wu, Ivan Ka Wai Lai

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引用次数: 1

摘要

摘要本研究旨在将自我一致性理论引入电影旅游，探讨电影游客对明星、电影情节和目的地三个电影要素的自我一致性对其电影旅游体验、满意度和口碑的影响。对334名在澳门的中国电影游客的调查结果表明，明星与游客、电影与游客、目的地与游客的一致性对电影旅游体验的三个维度都有不同程度的影响，进而影响游客的满意度和口碑意愿。本研究揭示了电影要素对电影旅游体验的影响机制。这为目的地营销人员推广电影旅游提供了启示。关键词:电影旅游自我一致性电影旅游体验满意度口碑披露声明作者未发现潜在利益冲突

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How to promote film tourism more effectively? From a perspective of self-congruity and film tourism experience

ABSTRACTThis study aimed to bring self-congruity theory into film tourism and examine how film tourists’ self-congruity with three film elements (celebrities, film plot, and destination) affects their film tourism experience, satisfaction, and word-of-mouth. The survey results from 334 Chinese film tourists in Macao indicated that celebrity-tourist congruence, film-tourist congruence, and destination-tourist congruence have different levels of impact on the three dimensions of the film tourism experience, which further influence tourists’ satisfaction and word-of-mouth intention. This study revealed the influence mechanism of film elements on the film tourism experience. It provides implications for destination marketers to promote film tourism.KEYWORDS: Film tourismself-congruityfilm tourism experiencesatisfactionword-of-mouth Disclosure statementNo potential conflict of interest was reported by the author(s).

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.