边缘平台反社会行为的溢出效应:社区禁令的意外后果

Giuseppe Russo, Luca Verginer, Manoel Horta Ribeiro, Giona Casiraghi
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引用次数: 15

摘要

在线平台面临着保持社区文明和尊重的压力。因此,在主流平台上禁止有问题的网络社区往往会引起公众的热烈反应。然而,这一政策可能导致用户迁移到具有较低审核标准的替代边缘平台,并可能加强反社会行为。由于这些社区的用户经常在主流和边缘平台上保持合作,反社会行为可能会蔓延到主流平台。我们通过分析来自三个被禁社区(r/The_Donald、r/GenderCritical和r/Incels)的7万名用户,来研究这种可能的溢出效应。使用差异中的差异设计,我们将共同活跃的用户与匹配的用户进行对比,以估计边缘平台参与对Reddit用户反社会行为的因果影响。我们的研究结果表明,参与边缘社区会增加用户在Reddit上的“毒性”(根据Perspective API的衡量),并增加与被禁社区类似的子社区的参与度——这通常也违反了平台规范。这种效果随着时间和暴露在边缘平台上而增强。简而言之,我们发现了反社会行为通过共同参与从边缘平台溢出到Reddit的证据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Spillover of Antisocial Behavior from Fringe Platforms: The Unintended Consequences of Community Banning
Online platforms face pressure to keep their communities civil and respectful. Thus, banning problematic online communities from mainstream platforms is often met with enthusiastic public reactions. However, this policy can lead users to migrate to alternative fringe platforms with lower moderation standards and may reinforce antisocial behaviors. As users of these communities often remain co-active across mainstream and fringe platforms, antisocial behaviors may spill over onto the mainstream platform. We study this possible spillover by analyzing 70,000 users from three banned communities that migrated to fringe platforms: r/The_Donald, r/GenderCritical, and r/Incels. Using a difference-in-differences design, we contrast co-active users with matched counterparts to estimate the causal effect of fringe platform participation on users' antisocial behavior on Reddit. Our results show that participating in the fringe communities increases users' toxicity on Reddit (as measured by Perspective API) and involvement with subreddits similar to the banned community---which often also breach platform norms. The effect intensifies with time and exposure to the fringe platform. In short, we find evidence for a spillover of antisocial behavior from fringe platforms onto Reddit via co-participation.
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